1. Share the stoke, deliver delight.
2. Live Kaizen – Fun Through Growth and Excellence.
3. Amplify Adventure for EVERYONE.
4. Be Bold and Adventurous.
5. Be reasonable, ethical, and balanced.
6. MacGyver the sh*t out of it: find solutions through passion, creativity, and determination.
7. Grow community through compassion.
8. Respect our planet while acknowledging our impact.
9. Collaborate. Elevate every voice.
10. Be open and authentic. Come as you are.